PANTONE COLLAB: THE RED SHOPA revolutionary red shade whose singularly bold statement and confident, fearless spirit challenge the status quo—that's how PANTONE® describes the very special hue they developed for us. Rich and bright, with a hint of yellow infused for vitality and energy, it's meant to captivate and engage. It's a symbol of our shared commitment to progress and always moving forward. Digital moment as well as a whole pantone x spanx gallery and popup during art basel week.
ROLE
Digital Design Lead, Design Toolkit, Global Assets for all media (.com, social, wholesale, etc.)
PARTNERS
Liz Hall (Design Director), Kwynn Butts, Jordan Triplett, Sara Gilbert, Gracie Pearlman, Dany Chavez, Neha Khetan, Katie Weeks, Lindsay Denniger and Melanie Frazza
PHOTOGRAPHY - LED BY Emily Kapsner
RETAIL SPACE
PACKAGING FOR
PANTONE ITEMS
DESIGN DIRECTION
SENT TO AGENCY
I worked really closely with the agency to make sure that red was seen everywhere, from the invites, to the outside, to the signage inside, to the pantone colorways, we made this come to life in the most RED way. These are the beginning renderings of what would then become final!
Boston, MA CAT MOM