GOFIGURE - THE LAUNCH OF OUR NEW SHAPEWEARThe concept for this was plain and simple, our director wanted to showcase how our new shapewear was meant to be a girls bestfriend, you couldnt feel it, you couldnt see it, and it felt like it was just tagging along for the ride. Using the x-ray method, we were able to tell the story of our innovation and new shapewear. This was also one of the biggest lauches for wholesale and we were tasked with creating toolkits for both domestic and international partners alongside associates and education on whats new and how they can market it to the public while highlighting the key differences. This toolkit + design inspiration for gofigure has helped inform other moments on how we show up in wholesale.
ROLE
Digital Design Lead, Design Toolkit, Global Assets for all media (.com, social, wholesale, etc.)
PARTNERS
Liz Hall (Creative Director + Lead), Kwynn Butts, Gracie Pearlman, Dany Chavez, Neha Khetan, Katie Weeks, Lindsay Denniger and Melanie Frazza
PHOTOGRAPHY - LED BY LIZ HALL
GLOBAL
EXECUTIONS (MOTION)
WHOLESALE
EXECUTIONS
WHOLESALE
TOOLKIT
DESIGN DIRECTION
Our initial design direction lasted weeks, while we tried to direct how we wanted to show up, we explored all possible ways to make it come to life, here is just a snippet of how our brains worked together !
Boston, MA CAT MOM