EDGE OF STYLE, SPRING 2023 COLLECTIONWorking closely with our Creative Director, I was tasked with helping create a system and world that introduced our newest collection, the DeLuxe Collection. It was a focus on womens footwear that was meant to elevate our business and create a new found passion for womenswear. Our team was in charge of spring / summer activations per calendar year.
ROLE
Art Direction, Design System lead, Toolkit Lead, Logo Design
PARTNERS
Heather Park, Caitlin Ravin, Jessica Aleman-Collado, Jason Gary
GLOBAL VIDEO
PHOTOGRAPHY
GLOBAL
EXECUTIONS
Boston, MA CAT MOM