PROUD TO BE X CONVERSEFor the 2025 Converse Pride collection, I had the immense honor of stepping into the role of Creative/Art Director. This project was my baby from the very beginning. Starting in October 2024, I set out to define how we were going to bring Pride to life—not just as a fleeting moment in June, but as a continuous celebration for the entire year ahead.
This marked our 11th Pride collection, but our 10th year partnering with All Stars to amplify their voices on our global platform. Each year, Pride has told a different story. For our 10th anniversary, I wanted to take us back to the roots of where our journey began: with love. We wanted to bring back the individuals who have made Pride so incredibly special over the years and empower them to tell their own stories, through their own lenses, and in their own words.
As the creative lead, I poured my heart into writing every brief, every prompt, and every manifesto to make this vision a reality. We realized that to truly honor these voices, we had to step out from behind the camera. We gave our community the equipment—vintage camcorders, disposable cameras, and handwritten letters to themselves—along with the creative prompts, and then we entirely let them take control.
Pride was never about us as a brand; it has always been about them. It’s about the communities they’ve built, how they’ve grown along the way, and the beautiful ways they’ve stayed true to themselves. We wanted this campaign to be raw, deeply real, and completely unobstructed by us.
The result is, without a doubt, the most beautiful and authentic Pride campaign we have crafted to date.
MANIFESTO
This year, we invite you to walk hand in hand with us.
Every corner a celebration, every step a declaration. Pride started as a riot after all.
For years, Converse has walked alongside this community. We’re not only looking back—we’re lighting the way forward, towards a future of love, resilience, and visibility for all.
To a future built on these three pillars - for everyone, everywhere. We stand with the daring, the proud, and the unapologetic. We never left.
And we are here to stay.
Every story shared, every voice heard, becomes a testament to the enduring power of love. A love that transcends boundaries. A love that will not be erased.
Let’s move forward together, and be prouder than ever.
ROLE
Art Direction and Creative Direction, Design, Global Production, Strategic Partner, Global Toolkits, Product Superiority Art Director
PARTNERS
Pride Community: Ayo, Caleb, Teresa, Yeliz, Karo, Xavier, Allie
Nick Curran: the mastermind behind and the equipment and editing
A massive thank you to my manager and the current Global Creative Director, Heather Park & Jess Aleman, visionares, friends and the individuals who believed in me the most, and Caitlin Ravin, who made sure that this campaign was everything and more. Thank you for your direct mentorship, for vetting my vision, and most importantly, for trusting me to lead this deeply important project from its inception all the way to the finish line.
HERO ALL STARS -
INDIVIDUAL CAM CORDERS
Each All Star was given a vintage cam corder and just asked to capture a day in the life, or even a week, and showcase what it was like to live in their eyes. Alongside this, they were given a disposable camera in order to photograph the stills that went along with it. All we did was give them a prompt, some inspiration pictures as we were no longer behind the lens, and a “vibe” that they could emulate, we chose them for their bravery, for their fun nature in how they go about life, and for their willingness to try something completely out of the norm.
ALLIE
AYO
CALEB
KARO
TERESA
XAVIER
YELIZ
STILLS -
DISPOSABLE CAMERAS
All of these images were taken by the all stars with direction from us!
POLAROIDS
Alongside the disposable cameras, we bought them each a polaroid and asked them to photograph what they could, we wanted tactile things we could showcase in the layouts along the letters, we asked the write their name and each take a portrait of themselves.
GLOBAL
EXECUTIONS
GLOBAL TOOLKIT
With every campaign, we deliver a comprehensive toolkit that goes out to all global partners, this is done for every campaign and one of the many skills I was able to learn at converse and also evolve throughout the different campaigns! This is only a snippet of a 115 page deck. In this deck, we go over strategy, scope of work, scope of where assets live; creating and finishing doesn’t end with the imagery. We then go into a mode of figuring how this all fits within an ecosystem to make sure it is intergated into a full 360 media campaign.
Boston, MA CAT MOM