PROUD TO BE. 🌈

The queer community is boundless. Not limited by any single letter in LGBTQIA+, nor pronoun, nor the labels or stereotypes of others. Instead, it’s a full spectrum of freeing, unapologetic, and diverse experiences. Proud to be is living in the power and joy of being yourself. Proud to Be is about creating a world that is as inclusive and expansive as your Pride.

360 global campaign ~ retail, .com, owned and paid social, irl experiences at WHQ and Flagship Stores in Boston and NYC. 

For full sound, quality, and :30s experience, check out our instagram!

Creative Direction ~ Heather Park & Jess Aleman
Art Director & Designer ~ Heather Park & Noelia Jerez
Production: Caitlin Ravin & Cate Schappert
.com Experience ~ Savannah Welsh
Photographer ~ Munachi Osegbu
Stylist ~ Christian Adams
Talent ~ Big Freedia!! Eva, Xavier, and Yeliz









* I was here.
Boston, MA. 
ME